Episode 5 of 'Winning' - How to win in life and leadership: Jonathan Bowman-Perks MBE on the power of purpose

In episode 5 of 'Winning', podcast host and founder of Rosenblatt Law, Ian Rosenblatt, speaks with Jonathan Bowman-Perks MBE — the global leadership coach to CEOs and executive teams, author, and former Chief of Staff for the British Army's largest brigade. Their conversation explores the mindset behind success and significance, drawing on Jonathan’s remarkable journey from military command to boardroom transformation.

As Jonathan puts it: “Everything in life is possible if you’re prepared to pay the price and live with the consequences. But often the price is so high that you won, but you lost.”

His words frame a fascinating discussion about the true cost of winning - whether in business, sport, or life - and why we must all must balance ambition with purpose. Jonathan explains why leadership is as much about listening and reflection as decisive action, and why emotional intelligence matters more than IQ. He also shares the dangers of goal obsession and the importance of leaving a legacy rather than chasing short-term victories.

Jonathan gives a powerful example from the world of mountaineering, recalling the story of climbers on Mount Everest who, despite warnings about worsening weather, pressed on to reach the summit. They achieved their goal but never made it back down.

For Jonathan, this illustrates the perils of being so fixated on winning that you ignore the cost. In business and life, the same principle applies: success at any price can lead to devastating consequences.

Of course, Jonathan’s message is ultimately one of hope and resilience. Winning can and often does mean leading with integrity, inspiring others, and creating a legacy that lasts. For anyone striving to lead with authenticity and purpose, this episode offers practical strategies to achieve success without losing sight of what truly matters.

Listen now and subscribe to 'Winning' wherever you get your podcasts.